Drive Pink at Northway Ford

Every October, our Car Nation Canada dealerships in Burlington and Brantford, Ontario, embark on a special mission: to Drive Pink. This month-long campaign, in collaboration with the Canadian Cancer Society (CCS), is a tradition that has become deeply ingrained in our culture. It's a time when we come together to raise awareness and support the fight against breast cancer.

Why is it so important to support the CCS? The Canadian Cancer Society is a leading organization dedicated to improving the lives of people affected by cancer. They fund vital research, provide support services, and advocate for policies that reduce the burden of cancer. By donating to the CCS, we're directly contributing to groundbreaking research, helping individuals access essential resources, and creating a future where cancer is a thing of the past.

Our commitment to running the Drive Pink campaign year after year stems from a deep sense of compassion and responsibility. We understand the devastating impact that breast cancer can have on individuals and their families. By partnering with the CCS, we're able to make a tangible difference in the lives of those affected by this disease.

A portion of all car sales made by Unique Chrysler, Car Nation Canada Direct, and Northway Ford in October ($10,000 guaranteed minimum) is donated to the CCS for breast cancer research and support. These funds will be used to support a variety of initiatives, including:

• Funding research: Supporting innovative research projects that aim to improve early detection, treatment, and prevention of breast cancer.

• Providing support services: Offering essential resources to individuals and their families, such as counselling, financial assistance, and transportation services.

• Advocating for policy change: Working to ensure that individuals affected by breast cancer have access to the care and support they need.

Breast cancer is a disease that affects countless people every year. It's a complex issue with far-reaching consequences. Whether you've been personally impacted by breast cancer or know someone who has, it's a cause that touches us all. By supporting the CCS, we're sending a message of hope and solidarity to those facing this challenge.

The donations we collect through Drive Pink will directly benefit individuals and families affected by breast cancer. They will support vital research, provide essential services, and empower people to take control of their health.

If you'd like to donate on your own accord, please visit the Canadian Cancer Society website at Canadian Cancer Society. Every contribution, no matter how small, can make a significant difference.

Let's come together to Drive Pink and make a lasting impact on the lives of those affected by breast cancer. Together, we can create a brighter future.

Visit our dealership today.

Please let us know if you have any questions.